Fotos Lorena Erera Peydoy

You have to pay for fame

Not proven marketing tactics of the separation of traditional forms of advertising from the so-called pay. word of mouth marketing - the information posted on blogs, social networking sites and discussion forums for 'normal' internet users.

It turns out that the interest of bloggers is very closely related to the effort that advertisers spend on paid advertising in traditional media - the conclusion reached that conclusion, the report The Origin & Impact of CPG New Product Buzz to research conducted by Nielsen Company . The study involved nearly 80 new products fast moving (FMCG), introduced on the market in 2005/2006.

The results of such research write Newspaper :

Attempts to move away from traditional advertising to marketing on blogs can be very clash

and Virtual Media :

impact on the decisions of bloggers, both consumers and advertisers may be much higher than previously thought

- Funny that these quotes are by me quite the opposite connotation;)

In total, this information has nothing specially surprising, it is natural that the greater are the costs of an advertising campaign, the more people interested in it, and willed to share their experiences. I wonder just how much of the funds for the promotion of new products submitted trendsetterom blog - what part of the natural kind of blogging buzzu was just sponsored - which easily could explain why a greater interest in the blogosphere need to pay more.

is also interesting that the studies take into account the existence of noise samonakręcającego . Christopher Fox on the blog about making money on blogs writing about the back samotworzącym - blog collector automatically selected based on keywords about RSS feeds. Such a blog can grow up to several dozen per day and serves as a base for example for positioning. I guess no one is able to estimate how such a large percentage of spam blogs.

In fact, this is also the noise in the blogosphere, for in addition the most anticipated products. Only if it should be taken into consideration when examining the most popular topics on which bloggers write?

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