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It turns out that Americans are a strange nation, and still read newspapers. Yes, most commonplace under the sun, printed newspaper (or magazine), instead of all the knowledge and the latest information derived from the global network. Newspapers are still the main source of information Americans. According to a study Scarborough Research from last year, about 115 million Americans, or nearly three quarters of the population reads a newspaper printed at least once a week. So large numbers of potential customers can not be ignored, and every day in the local press show of thousands of advertisements.

piece of this cake (I wonder how much), decided to carve out for themselves by Google. Since November last year, with a small group of selected advertisers to place print ads were tested in 50 editions of American newspapers. Tests were so promising that from 18 July. program was expanded to 225 titles (including such as the New York Times, Washington Post and Chicago Tribune), reaching a subscription to about 300 million Americans and be made available for all advertisers to date on the web using AdWords (unfortunately only in the U.S.). 98% of the test 50 games left in the program, which means that the newspapers see this for themselves a good deal.

PrintAds , so called because the extension of the AdWords advertisers allows almost anyone posting any ad in one of the "supported" newspapers, virtually in the same way as before on the Internet. The "small" exception - newspaper ads may reject the offer, or suggest other conditions for its advertisers to place.

seems like that Google, as usual, indeed, hit the bull's eye, allowing firms and entrepreneurs with relatively small capital of advertising to attract the attention of people, which so far have had no contact with them.

wonder when Google will launch this service in Europe and when he arrives with her Polish. I am afraid that there soon and it seems to me that rather due to the small interest in such a form of advertisement Polish media. And I could be wrong?

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